The internet is an extremely powerful tool, especially in business. We are all connected through the internet. Just about everyone has a computer at home and a smartphone with them at all times. This means, if you have a business to promote, you’re going to need to make sure you have an online presence and advertise online. This means creating a website. Once you have your amazing website and online store, you need to get people onto your site. That’s where the advertising comes in.
One of the most common forms of online advertising is called “Pay-Per-Click Marketing.” The way it works is that you pay anytime someone hits the link and gets directed to your website. Here are some of the different pros and cons to weigh if you consider using pay-per-click marketing.
Pros
Pay per click advertising is one of the most popular online advertising methods for a reason. Here are just some of the advantages of pay per click advertising.
Targeted
Some products or stores aim to reach a specific demographic. A high-end retail company, for example, will reach out to women between the ages of 25-50 who make over $75,000 a year and live in affluent neighborhoods. The good thing about PPC company can help you direct your ad specifically to those people who would be interested in your product.
Make Changes Yourself
Another great thing about using a pay per click marketing company is that you can make adjustments that take effect quickly. These changes may even have a direct effect on the number of people who click on the ad.
Monitor Results
Some advertising techniques keep you guessing as to exactly how effective it is. With pay-per-click advertising, you can see exactly how many people click on that ad. When you make changes, you can monitor if the change affected the number of clicks positively or negatively. You can also ensure that you see an increase in sales. If you are getting a large number of clicks but no additional sales, you have to examine why it isn’t working.
Flexible Budget
There are a number of things you have to consider when advertising your products, one being budget. You want to spend enough to make an impact while still being as cost-effective as possible. Whatever your budget, you can decide what package you can afford. The amount you pay varies based on how many people actually click on the ad and get to your site. You can create settings that set how much you want to spend and end the service when the
National Exposure
If you have a small business with an online store, it can help you to reach out to people all over the country who can place orders from anywhere. This increases your audience significantly. You are no longer limited to local businesses. You will need an organized way to ship all of your orders, so work with a business planner to implement an efficient process.
Re-targeting
Some people may click on an ad and then glance through the good only to move on to what they were supposed to be doing. Some of these people simply aren’t interested. Other people didn’t have the money right then or weren’t sure enough to make a purchase on the first visit to the website. Targeting this person again can give them the opportunity to make the purchase again.
Cons
Every method comes with downsides. Here are some of the disadvantages of PPC advertising.
Requires Know-How and Time
Managing pay-per-click advertising requires some know-how. The setup process requires an independent basic knowledge of marketing and computer skills. You will need to understand your audience as well as how to complete the setup process and make changes. Luckily, there are plenty of classes available for anyone who might only have basic computer skills.
After the classes, you should be able to manage everything with little assistance. However, this may also require some effort and time. It’s important to experiment with the settings to optimize the tool for the best results. This requires a lot of time and analysis on your part. For those who don’t have any computer skills at all, it might be best to hire a person to lead the marketing for you.
No Guarantee of Sale
Just because someone visits your site does not mean that they are going to make a sale. There will be people who are just looking or window shopping. There will be people who were interested but decided that you weren’t for them. There will also be people who want a better price. There were even be people who clicked the ad completely on accident with no intent to pay at all. The best way to ensure that people buy your product is to make sure it’s something people will want at a decent price from a reputable company.
Can Get Costly
PPC advertising is not exactly free. In general, the ads cost about $1 – $2 per click. Many very small businesses cannot keep up with that pace without a break in service. If a company isn’t able to add funds to the account, the ads will cease. So will the revenue you benefit from the ads. Be careful to keep enough in your business account to keep up with the account or wait until you’re big enough to do so.
It’s important to promote your business if you want to succeed. The internet is now in almost every pocket across the country, so you should advertise there. You can get the ads on a number of different platforms and websites. Make sure to set the ads to target the people you want to reach. To ensure that people buy your product when they get to your site, develop a high-quality site, a good product, and don’t forget to keep up with SEO. You need to put in the effort if you want to see results.
