Product mockups are full-size models designed for the demonstration and promotion of a product. They are usually used to test the design of a particular product and are the basic step to acquire primary customer reaction. They allow you to fix the problems in the design and improve it before the product is launched in the market. They are a part of the development of a product where the overall impression of the product is checked for customer feedback.
A good product mockup is the image of a good product. This is because a mockup represents the qualities of a product, advertising the value services of the respective firm. Designing a mockup is a very professionally creative task. It is both a science and art which requires critical techniques and tricks. This respective article discusses some practices that should be minded before designing a professional-looking product mockup.
Know the product thoroughly
Before making a mockup for a product, one should know the product thoroughly. The mockup designer must know that what is the purpose behind the product? Why is the product being launched? What are the targeted audiences of the product? How can the product serve the customers? Understanding the product is very necessary before drafting a mockup. This is because the mockup communicates, the message behind the product, with the audience. The mockup must be appealing and should be able to grasp the attention of the audience for the success of the product.
In addition, one must take into account the medium of the mockup display. Understanding the medium is also necessary for an effective mockup design because each artistic medium is different from others.
Choose the color and resolution wisely
The color and resolution are two critical features that can add a lot to the presentation of the mockup. A mismatched resolution can destroy the image quality which deteriorates the worth of the design. The resolution of the mockup must be decided according to the medium on which the mockup is to be printed. Try to get high-resolution versions so that the design reveals all the dimensions and shape of the product clearly.
The extent of customer attention is the measure of the mockup’s success and the best way to attract the audience is to choose a tempting color scheme. Color considerations should be made carefully e.g. the chosen colors must not be too loud or too dull. Free mockup designs available online can help you with deciding the color and resolution of your mockup.
Choose quality content
A mockup not only includes images but written content as well. A good mockup has a well-written formal content which complements the product design. It is often thought that the content is overlooked but this is not the case every time. People read the content for sure. Therefore, the size of the mockup must be large enough so that the content is easily readable. Also, the written information must not be jumbled up with the images and all the data must be legible from a distance.
There are a number of websites that offer free mockup templates but Is.graphics is one of the best. It offers both paid and free mockups for effective and professional-looking products. They have a wide variety of mockup designs covering a significant range of products. If you are planning to design a mockup, remember the tips discussed above and do not forget to consider Is.graphics for added guidance.