People dealing in online products often come across the term “web-to-print.” It is also popular as “remote publishing” or “e-commerce printing” which basically refers to commercial printing using web sites. It is a usual misconception that web-to-print accounts for non-relational, consumer-based purchases only. However, it is actually the ability of a print or advertising dealer to entertain a purchase or address a buyer’s request via a website. In layman’s terms, every person who is using a webpage or site to accept orders from print buyers is using web-to-print software.
Web-to-print services became popular in the late 90s. The files were initially transferred via emails from customers to the printer which allowed them to chase their customers from distant areas as well. Today, the technological progressions have caused the software to develop a lot. Now the people can create business cards, brochures, catalogs, newsletters and much more using the respective print media. Web-to-print software is advantageous to both, business class and the general public. It provides print products online that help businesses achieve their marketing goals.
In the beginning, the overall cost of printing, software, and hardware was very expensive to meet. However, the advancements in technology have dropped the costs to a reasonable extent. Especially, with web-to-print software, you don’t require marketing or design teams which significantly drop the total printing cost.
How does web-to-print work?
Web-to-print software is somewhat similar to desktop publishing software but it facilitates filling print orders online. The production of the prints is rationalized to save time and focus more on the final product. Moreover, it allows you to put up your originally artistic content which helps you to control, create, and design your project in your way. It generally follows PDF format to upload files that are sent to the press after your final approval. The companies that deal with web-to-print software practice online services like designing websites, hosting, etc.
Today the printers use web-to-print with digital facilities. They submit print jobs, do reviews, and offer services like photo printing, data printing, booklets, etc. Some web-to-print sites offer print products that might replace editing tools like Adobe in Design. In addition, they also intend to expand the distribution of marketing materials like seminars, presentations, logo items, etc.
Advantages of web-to-print software
As mentioned above, web-to-print software benefits both the people into businesses and the public as well. The major advantage of the software is that it provides access to a private or public online catalog where you can edit the prepress templates easily. These templates allow print customers to handle brand content and its management effectively. The connectivity of organization tools with web-to-print software further simplifies the complex process of online printing. The connection is both cost-effective and time-effective for the clients and print houses respectively. Also, the software benefits making global changes easily, it helps the launching of new brands, organizing print campaigns, strengthen marketing needs, etc.
Web-to-print software has brought online printing at just one click. It is the most advanced form of e-commerce printing which helps people to compete with the growing online market effectively.
