With so many buzz terms, up and coming digital trends and different methods of promoting business, defining just what’s what in our modern environment can become a little tricky. Whether you’re a small, boutique company or a powerhouse corporation, you should be familiar with digital marketing. This isn’t going away any time soon, and it basically will power your entire online presence, which is inarguably an essential in this day and age. Read on to find out just what digital marketing really is:
Digital marketing put simply, is any form of marketing that takes place online. Marketing is all about reaching your audience and connecting with them, which is exactly what digital marketing enables you to do. It covers all streams of online connection between a business and its customers. This includes email channels, websites, social media, search engines and Google shopping. Consumers are spending more and more of their time online, and this is only increasing with every passing day. Digital marketing enables businesses to take advantage of this constant connectivity by using multiple tactics to meet and grow audiences.
Now that you know exactly what digital marketing is, it’s time to understand a few of its major aspects:
Search Engine Marketing
SEM is a form of Paid Search. Search Engine Marketing means that a specialist buys traffic through paid search listings. This form of promotion or advertising is highly valuable, as it makes a business more visible in an overcrowded digital market. The purchased listings will appear in search engines, encouraging clicks. This can include text-based adds and other avenues such as Google shopping listings.
Search Engine Optimization
SEO, or search engine optimization, is where efforts are put in place to rank a business higher on all major search engines. This naturally increases a page’s amount of organic traffic, meaning that more people are inclined to visit the website on their own terms. SEO can be implemented in multiple ways.
Content on a webpage can be optimized, meaning it contains keywords that relate to common user searches when looking for particular goods, services or brands. Another very common form of SEO is through links, which is also known as “off-page SEO.” This concerns alternate sites or publishers promoting or placing links back to your page in content, most commonly this means blog or guest posts. Technical SEO is a more complex way of optimizing your page. Technical SEO uses coding to compress images and structure data, making a page load faster. Loading time is very important to the major search engines.
Email marketing allows brands to communicate with their existing audiences, and potentially connect to new ones too. Emails are most commonly used to promote new products, discounts, sales, previews and company news. The intention of sending promotional content is to encourage users to visit a webpage more often, generating business for the brand.
Social Media and Content Creation
Social media coordinators are skilled in promoting and creating content for your brand. Social media is a core aspect of modern business, and when done properly it can drive really impressive results. Digital marketing will cover all major social media platforms, including Facebook, Instagram and Twitter and Youtube, as well as alternate channels such as Linkedin, Reddit, Snapchat and Pinterest.
Copywriting basically encompasses all written content needed for digital marketing. Your written content will be across emails, guest posts, webpages and social media.
Graphic design is very important for content creation, it allows you to feature high quality, professional, aesthetically pleasing output on your webpages, emails and social media platforms.
Digital or video production is great for digital marketing that uses video, photography or music as a core tool for reaching audiences. This can include small, 15 second clips for social media or lengthy, intricate videos for a Youtube page.
These major aspects of online marketing are sure to drive profitability and brand exposure! Securing talented, knowledgeable digital marketing specialists is an absolute essential for running a successful contemporary operation!