If you are looking to take your web traffic to the next level, you’re likely trying to navigate all the options out there when it comes to SEO. If it isn’t your trade, don’t feel alone if you are a little confused. What’s seen as the best strategies always seems to be changing.
With that in mind, how do you get the work done yourself? There’s always SEO agencies at the ready, but it’s understandable if you aren’t certain about bringing in outside help at this moment. You can still take some of the industry’s best tips and use those to get things started.
Aren’t sure what those are? Here’s a few sure-fire ways to get things moving along your SEO journey.
Keywords
If you aren’t sure what this means in the context of SEO, you’ll have to get familiar as your first step in reaching new people online. Think of keywords as to what you type into a search bar somewhere like Google, or maybe Bing.
Finding out the correct words to put in your business’ content is the first thing to do when hoping to increase your presence in particular search results.
Don’t Overlook Your Website
Once you have your keywords optimized, the next move is to make sure your website is the best it can be. Just because they clicked on your website, which is great, it doesn’t mean they are going to stay there if things look off to them.
As businesses are becoming more and more vulnerable with the most common internet risks and threats, it also pays off to go the extra mile to make your website way more secure, especially if you are on a much larger scale. You can start by getting one of the best hosting out there and make sure your website will not be hosted in a bad neighborhood. You can even hire professionals in case your business has some complexities or maybe even just to add an extra layer of protection. With that, issues such as slow load times will be improved.
Make sure also that appropriate pictures with alt tags are present and having consistently succinct language ensure potential customers that you are legitimate and the best option within your industry.
More and More Content
What this content looks like might change depending on the line of work your business caters to, but what won’t change is your need to always be making something new for your social media and website.
If you aren’t in the habit now, this can be anything from social media posts, to blogs, and even content videos. In today’s world, no matter the problem, the first thing we’ll likely do is Google it. Make content so you can be the first thing people click on and the traffic coming from that will be astounding.
Convert To Media
If your business has had a series of long running blog posts or Facebook statuses covering relevant topics, consider taking the text and turning that into a script for a video. For better or for worse, people are more likely to watch something and then read a post.
Through this, it is a great way to recycle the work you’ve already done and possibly reach a new audience without having to go through the work and stress of creating new ideas.
Focus Locally
The new people you are looking for might be just around the corner. With a focus on local engagement, you’ll be surprised at the uptick in business you might see. When thinking about it, it quickly makes sense. Imagine the last time you were out and found yourself Googling your options as to where to eat locally.
Innovation is the fuel of the next evolution — how you are set up to capture ideas, test and introduce into your digital ecosystem and the pace that you can cycle through them and incorporate the useful ones will determine how fast you can evolve.
Peter Jarrett of Business Aspect
Apply that to anything and it’s often how most of us find information about which services and businesses are the right choice for us.
