The digital world has opened new and great opportunities for people who want to run a business. Some business options can seem harder and more complicated than others, some marketers can have more knowledge of which ecommerce marketing services will best suit their business needs.
However, the good news is that regardless of some issues, eCommerce is a business platform that’s always open for everyone if you have a goal, time, resources and business ideas.
Due to many eCommerce marketing services, tools, tactics and strategies starting an eCommerce business becomes easier and promises big revenues. However, if you are new in this industry, you are likely to encounter some myths that will take you far from success. To avoid this, we bring you the reality behind some common myths.
Website is not a Must in your Marketing Efforts
Your website is the place where you make people your customers. Leading an eCommerce business without a website can never bring you the success you need. Of course, social media channels are great sometimes for online shopping, however building a more serious business image is possible through a well-optimized website for search engines. Besides, as a buying process starts with a “search”, you need to use different SEO tactics and invest in marketing to be visible and responsive to search queries.
Email Marketing Has Lost its Importance
By no means! There’s a prediction that global email users will be amounted to 4.3 billion users in 2022, So, if you start believing it, you will lose your quality sales. It is not only a great tool for bringing people to your website, but also the best platform to target potential buyers. Email is a more personalized option and people use it for business purposes. Besides, as any type of registration starts with email, it will hardly become out-of-date tactic.
You Have Little to Do as Quality will Market itself
Your customers will never learn about the quality of your product if you do not help them to meet it. Quality is, of course, a major factor for business success and you need to suggest high-quality products and services. However, everyone can say: “mine is the best”. You need to prove it with your relevant content, business loyalty and trust. Getting all this may seem like a long process and will take you time and marketing efforts, however, your results will last long.
Your Number One Goal is Making Sales
Making sales can bring you money at that very moment. Anyway, it is not the goal of the business owners: they want to have a business growth, improve user experience and get many potential clients. While selling something you need to think of your users, you need to provide them with excellent experience to bring them back again. Besides, UX has a strong connection to SEO and website ranking. If you do not think it beforehand, your business will hardly appear in top 10 of search engines’ results.
Almost all types of ecommerce mistakes come from similar type of myths. To avoid losing your time, efforts, and to improve your business performance, it’s good to build your business smartly and securely which is possible if you do a market research, make a competitive analysis, find out best practices and eventually make a smart business plan.