You are 3.5 inches away from your next life-changing opportunity… 2 inches if you stand the business card upright. With a resource so small packing potential so large, how do you avoid getting lost in the currency exchange known as “card swapping” at recruiting fairs? Here’s how to stack the deck…
Think Outside of the Box (of Cards)
Make the most of your limited space on a business card by making the most of your space beyond the business card. Provide links to your résumé and examples of your work at your website, portfolio, code repository, or LinkedIn profile. QR codes and NFC are two simple, interactive ways of sharing this information beyond plain-text URLs.
Put the “U” Back in “Business Cards”
Business cards have origins that date back centuries, so your artistic leap from Helvetica to a seriffed font may not be as momentous as it feels. What’s unique in the world of business cards is you: your personality and your experience. At recruiting fairs and other networking events, these traits each carry enormous weight, so let your creativity shine.
Make A Statement, Not A Monologue
This isn’t a “cheat sheet” for your high school physics exam; include all pertinent information, but do so in an easily digestible way. Also remember that while you want to grab people’s attention, there is no guarantee of how long you can keep it, so make sure that all essential information is simple to extract. If your résumé is the email, this business card is your tweet (check out @alexisohanian and @spencerfry for examples of résumés in 160 characters or less).
Never underestimate the power of quality paper stock. A lot of cards change hands at recruiting fairs; the difference is noticeable and stands out just as much as your design will.
Now go forth, and put your business cards to work.