Ferrets, Sticky Notes, and the New York Skyline: A Day in the Life of Shane Snow

A Hard Day’s Night

A Day in the Life of Contently co-founder, Shane Snow

They say founders work from sunrise to moonrise. We put that theory to the test and asked Contently co-founder Shane Snow to document his day for us. Check it out below:

Rise and Shine

My sunrise alarm clock wakes me up gradually by 6 AM (Editors note: Early bird, worm. Got it.)

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Grizz

First things first: getting the ferrets out of bed, so they can exercise before I leave. Grizz (pictured above), Peanut, and Lunchbox chow down; I refill their food and water, then let them run around.

Morning Writing

Most mornings I try to get some writing in to keep my chops up. Today was a piece for Fast Company.

Home Office

Breakfast usually takes place here at my desk while I catch up on emails.

The Office

I arrive at work around 9, on the 15th Floor of the Google Building in Manhattan. This is Contently’s “startup battlestation.”

View from Office

New York is an inspiring place to work. The Consigliere Group – whose space we share – has the sickest view of the city.

Calendar

Schedule is usually packed with meetings. In between meetings, I work on marketing initiatives and product design. When I run out of room on gCal, sticky notes organize the rest of my day.

Branding Session

Joe Coleman, Dave Goldberg, and I (founders of Contently) get together regularly with our investors, The Consigliere Group, for branding and marketing sessions.

Editorial Strategy

Around noon, Sam Slaughter, John Hazard, and I work on our plan for scaling Contently’s editorial operation.

Editorial Strategy

As afternoon winds down, Sanjay Ginde walks me through the product details the dev team plans to execute next week.

Editorial Strategy

By the time I leave for home, the city looks like this from our office window. No matter how busy a day’s been, I can’t complain about the view!

Now go forth (and get that worm!)

Handcrafted Ice Cream, Hand Delivered to Your Door

I Scream, You Scream

We talked about ‘scream with DianA Hardeman of MilkMade Ice Cream

LocalBonus_TeamYou’re a bit obsessed with dessert.

You wouldn’t protest if we said that you’re a connoisseur of cookies, an apple pie aficionado, or a devotee of dark chocolate.

Well, your sweet-tooth ship has come in, and it’s called MilkMade Ice Cream. And it’s a subscription. That’s right, an ice cream subscription.

Handcrafted, locally-sourced and environmentally friendly, MilkMade Ice Cream is uh, red-hot. The service offers up two choices — one pint per month or two (at press time we couldn’t confirm if anyone has ever chosen one). Then, each month, your own personal ice cream truck comes to call, hand-delivering the goods to your door, housed in dry ice and sustainable foam boxes.

Founder and cheif ice-cream maker, Diana Hardeman started the company by happy accident. Bored of bodega brands, she whipped up her own in her kitchen. Cut to two months later, her ice cream gets sampled at a party, garners some press, and her subscription business is on its way. Next up, Tri-State shipping followed by nation-wide distribution, and at some point, even a storefront.

As if you needed any more convincing, here’s a mini-sampling of the flavors she’s shipped: Raven Red Velvet, Ocu-Pie Walnuts, English Toffee, and Maple Molasses Bourbon.

Go Forth (and scream).

Thin Wallets, More Money: The Local Bonus Paradox

Battle of the Bulge

Simplified loyalty rewards systems

LocalBonus_TeamThe road to a Constanza-esque wallet is well paved with partially filled punch cards. Recall the Subway cards, eternally one stamp short, or our more modern dilemma of multiple Gimme Coffee! cards, and membership cards (Petco anyone?).

Derek Webster, a former management consultant, and the LocalBonus team are addressing this mess by taking all of those local loyalty programs and merging them into a single easy-to-use system that works off of your existing credit cards.

When you sign up for Local Bonus you begin to earn loyalty points whenever you use a credit card that you’ve tied to your account to purchase from the 800 + Local Bonus merchants. Best part is, unlike other rewards programs, the points translate to cold hard cash.

Now if only someone could sort out what to do with all our MetroCards with less-than-fare amounts. Maybe that’s next for Derek and his NYC-based growing team of seven.
Now go forth (and get some points!)