Battle of the Bulge

Simplified loyalty rewards systems

The road to a Constanza-esque wallet is well paved with partially filled punch cards. Recall the Subway cards, eternally one stamp short, or our more modern dilemma of multiple Gimme Coffee! cards, and membership cards (Petco anyone?).

Derek Webster, a former management consultant, and the LocalBonus team are addressing this mess by taking all of those local loyalty programs and merging them into a single easy-to-use system that works off of your existing credit cards.

When you sign up for Local Bonus you begin to earn loyalty points whenever you use a credit card that you’ve tied to your account to purchase from the 800 + Local Bonus merchants. Best part is, unlike other rewards programs, the points translate to cold hard cash.

Now if only someone could sort out what to do with all our MetroCards with less-than-fare amounts. Maybe that’s next for Derek and his NYC-based growing team of seven.
Now go forth (and get some points!)